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		<title>什么是设计？What is the design?</title>
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		<pubDate>Tue, 03 Jan 2012 04:46:48 +0000</pubDate>
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				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[设计]]></category>

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		<description><![CDATA[什么是设计 ( Design ) ？What is the design? 这个话题似乎让人觉得有点白痴，我们都是设计师怎么会不知道什么是设计呢？我之所以把这个话题拿出来讲，就是因为很多设计师，或者说80%的设计师根本不懂设计，不知道设计究竟是什么？ 每个人都有一套关于自己对设计的理解和定义，我们先来看看各大百科对设计的定义。 百度百科是这样定义的—— 设计是把一种计划、规划、设想通过视觉的形式传达出来的活动过程。人类通过劳动改造世界，创造文明，创造物质财富和精神财富，而最基础、最主要的创造活动是造物。设计便是造物活动进行预先的计划，可以把任何造物活动的计划技术和计划过程理解为设计。 最简单的关于设计的定义、就是一种“有目的的创作行为”。 维基百科是这样定义的—— 所谓设计，即“以假定之观念及思维先行处理后，透过某种表述方法，订定其拟施行之策略”，通常指有目标和计划的创作行为、活动，在艺术、建筑、工程及产品开发等领域起着重要的作用。 最简单的关于设计的定义、就是一种“有目的的创作行为”. 同时设计的过程是要经历情报的收集及分析.再将不同的情报筑起一件作品.故设计又可以叫作[情报的建筑]. 仅仅是百度百科就有接近5-6种对设计的诠释，那究竟什么是设计？What is the design? 如果你根本没有思考过设计是什么的话，那对不起，你还没有步入设计的行列，甚至美工都算不上，如果你认为设计仅仅是要把视觉做好，做的非常漂亮非常美观让人觉得十分愉悦的话，那还是对不起，你还没有步入设计师的行列，如果你已经开始思考什么是设计的话，那你已经向设计师迈进了，如果你对设计已经形成了自己的一套体系概念的话，那你已经是一名合格的设计师（概念不偏离的前提下）了。 即如果你连自己的职业是什么，你每天所做的东西是为了什么都不知道的话，何谈师呢？ 百科中对设计的诠释似乎已经过时了，或者说当我还在读大学的时候老师是这样给我讲的，也许老师对设计也没有自己的一套独特的见解，再或者她备课的时候就直接从网上找答案糊弄我们，当然指望在China的大学学到的东西能成为设计师那简直是天方夜谭。 我对设计的理解是， 设计是为了满足人们的需求和欲望，以及让人类更好更简单的生活。 所以设计并不是简单的把东西做好看，设计也并不是简单的把东西做简洁，而设计是更简洁美观的把东西做好用。 很多人认为中国的设计已经很棒了，认为中国很多设计师不比国外的差，而原研哉说中国的设计比日本还要差100年。很多人认为这是危言耸听，但我却不这么认为。 我经常会拿家具这个东西拿来举例子，那是因为我们每个人都在使用家具，而为什么同样是一把椅子，中国的家具卖到200块而德国的家具却能卖到20000块，我们先抛开品牌概念不说，我们今天先只谈设计。 中国的设计师看到了德国设计的简洁，看到了简洁所带来的美感，看到了家具中设计的各种弧度。但仅此而已。 因此，中国设计师也模仿德国设计师，制造了各种简洁，各种有美感的弧度的椅子，但你可以发现我们坐在中国设计师设计的椅子上的时候怎么坐怎么不舒服，怎么坐那个弧度都会让你无比难受。甚至有时候会搁的你难受。 而德国设计师在添加每个弧度的时候却是按照人体功能学去设计一把椅子，每个弧度一定非常吻合你的生理特征和习惯，而且他会考虑你在椅子上的各种可能的习惯和动作，并尽可能的让你更方便更舒适的完成这个动作，例如你可能会在椅子上喝着咖啡看报纸，如果这是一把独立的椅子，那就一定会有放咖啡的位置的相关设计。 中国的设计师只看到了表面而没有看到其中本质的东西。设计就是为了人类更简单更舒适的生活，当然这是当前设计的方向，如果某一天就像皮克斯动画机器人瓦力里在宇宙飞船上的人类一样，一切都不需要人来操纵，世界已经过于简单的生活的时候可能设计的方向就会改变了，但这一天还很远。而作为设计师现在的职责就是人类更好更简单的生活。 而设计是为了满足人们的需求和欲望则牵扯到更深层次的研究，并不在今天所讲的什么是设计的主题中更详细的阐述，但在日后的文章中我会更详细的解释。 如果你有任何疑问或问题，欢迎留言，或者Email我ianvy@msn.com Thanks a lot.]]></description>
			<content:encoded><![CDATA[<p>什么是设计 ( Design ) ？What is the design? 这个话题似乎让人觉得有点白痴，我们都是设计师怎么会不知道什么是设计呢？我之所以把这个话题拿出来讲，就是因为很多设计师，或者说80%的设计师根本不懂设计，不知道设计究竟是什么？</p>
<p>每个人都有一套关于自己对设计的理解和定义，我们先来看看各大百科对设计的定义。</p>
<p><a target="_blank" rel="nofollow" href="http://ianvy.com/goto/http://baike.baidu.com/view/14417.htm" >百度百科</a>是这样定义的——</p>
<p>设计是把一种计划、规划、设想通过视觉的形式传达出来的活动过程。人类通过劳动改造世界，创造文明，创造物质财富和精神财富，而最基础、最主要的创造活动是造物。设计便是造物活动进行预先的计划，可以把任何造物活动的计划技术和计划过程理解为设计。</p>
<p>最简单的关于设计的定义、就是一种“有目的的<a target="_blank" rel="nofollow" href="http://ianvy.com/goto/http://baike.baidu.com/view/263909.htm"  target="_blank">创作</a>行为”。</p>
<p><a target="_blank" rel="nofollow" href="http://ianvy.com/goto/http://zh.wikipedia.org/wiki/%E8%A8%AD%E8%A8%88" >维基百科</a>是这样定义的——</p>
<p>所谓设计，即“以假定之观念及思维先行处理后，透过某种表述方法，订定其拟施行之策略”，通常指有目标和计划的创作行为、活动，在艺术、建筑、工程及产品开发等领域起着重要的作用。</p>
<p><span id="more-203"></span></p>
<p>最简单的关于设计的定义、就是一种“有目的的创作行为”. 同时设计的过程是要经历情报的收集及分析.再将不同的情报筑起一件作品.故设计又可以叫作[情报的建筑].</p>
<h3>仅仅是百度百科就有接近5-6种对设计的诠释，那究竟什么是设计？What is the design?</h3>
<p>如果你根本没有思考过设计是什么的话，那对不起，你还没有步入设计的行列，甚至美工都算不上，如果你认为设计仅仅是要把视觉做好，做的非常漂亮非常美观让人觉得十分愉悦的话，那还是对不起，你还没有步入设计师的行列，如果你已经开始思考什么是设计的话，那你已经向设计师迈进了，如果你对设计已经形成了自己的一套体系概念的话，那你已经是一名合格的设计师（概念不偏离的前提下）了。</p>
<p>即如果你连自己的职业是什么，你每天所做的东西是为了什么都不知道的话，何谈师呢？</p>
<p>百科中对设计的诠释似乎已经过时了，或者说当我还在读大学的时候老师是这样给我讲的，也许老师对设计也没有自己的一套独特的见解，再或者她备课的时候就直接从网上找答案糊弄我们，当然指望在China的大学学到的东西能成为设计师那简直是天方夜谭。</p>
<p>我对设计的理解是，</p>
<h3>设计是为了满足人们的需求和欲望，以及让人类更好更简单的生活。</h3>
<p>所以设计并不是简单的把东西做好看，设计也并不是简单的把东西做简洁，而设计是更简洁美观的把东西做好用。</p>
<p>很多人认为中国的设计已经很棒了，认为中国很多设计师不比国外的差，而<a target="_blank" rel="nofollow" href="http://ianvy.com/goto/http://baike.baidu.com/view/1265452.htm" >原研哉</a>说中国的设计比日本还要差100年。很多人认为这是危言耸听，但我却不这么认为。</p>
<p>我经常会拿家具这个东西拿来举例子，那是因为我们每个人都在使用家具，而为什么同样是一把椅子，中国的家具卖到200块而德国的家具却能卖到20000块，我们先抛开品牌概念不说，我们今天先只谈设计。</p>
<p>中国的设计师看到了德国设计的简洁，看到了简洁所带来的美感，看到了家具中设计的各种弧度。但仅此而已。</p>
<p>因此，中国设计师也模仿德国设计师，制造了各种简洁，各种有美感的弧度的椅子，但你可以发现我们坐在中国设计师设计的椅子上的时候怎么坐怎么不舒服，怎么坐那个弧度都会让你无比难受。甚至有时候会搁的你难受。</p>
<p>而德国设计师在添加每个弧度的时候却是按照人体功能学去设计一把椅子，每个弧度一定非常吻合你的生理特征和习惯，而且他会考虑你在椅子上的各种可能的习惯和动作，并尽可能的让你更方便更舒适的完成这个动作，例如你可能会在椅子上喝着咖啡看报纸，如果这是一把独立的椅子，那就一定会有放咖啡的位置的相关设计。</p>
<p>中国的设计师只看到了表面而没有看到其中本质的东西。设计就是为了人类更简单更舒适的生活，当然这是当前设计的方向，如果某一天就像皮克斯动画<a target="_blank" rel="nofollow" href="http://ianvy.com/goto/http://baike.baidu.com/view/1150818.htm" >机器人瓦力</a>里在宇宙飞船上的人类一样，一切都不需要人来操纵，世界已经过于简单的生活的时候可能设计的方向就会改变了，但这一天还很远。而作为设计师现在的职责就是人类更好更简单的生活。</p>
<p>而设计是为了满足人们的需求和欲望则牵扯到更深层次的研究，并不在今天所讲的什么是设计的主题中更详细的阐述，但在日后的文章中我会更详细的解释。</p>
<p>如果你有任何疑问或问题，欢迎留言，或者Email我ianvy@msn.com</p>
<p>Thanks a lot.</p>
]]></content:encoded>
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		<title>漳州万达广场导示设计 / Wayfinding Design</title>
		<link>http://ianvy.com/zhangzhou-wanda-plaza-wayfinding-design-wayfinding-design/</link>
		<comments>http://ianvy.com/zhangzhou-wanda-plaza-wayfinding-design-wayfinding-design/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 16:06:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Works]]></category>

		<guid isPermaLink="false">http://ianvy.com/?p=162</guid>
		<description><![CDATA[&#160; 漳州万达广场是万达集团在漳州建立的B类万达广场，包含大商业，影城，住宅和商务区。]]></description>
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<p>&nbsp;</p>
<p>漳州万达广场是万达集团在漳州建立的B类万达广场，包含大商业，影城，住宅和商务区。</p>
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		<title>Adler德国诊所品牌设计 / Graphic Design</title>
		<link>http://ianvy.com/adler-germany-clinic-brand-design-graphic-design/</link>
		<comments>http://ianvy.com/adler-germany-clinic-brand-design-graphic-design/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 15:59:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Works]]></category>

		<guid isPermaLink="false">http://ianvy.com/?p=160</guid>
		<description><![CDATA[&#160; Adler德国诊所是一所针对欧洲人来中国接受在欧洲法律不允许技术不成熟完善但中国技术成熟等治疗方法（如干细胞等）。并借助德国人在国际上良好的口碑打造品牌。]]></description>
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<p>Adler德国诊所是一所针对欧洲人来中国接受在欧洲法律不允许技术不成熟完善但中国技术成熟等治疗方法（如干细胞等）。并借助德国人在国际上良好的口碑打造品牌。</p>
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		<title>MulangPrint品牌及空间设计 / Branding</title>
		<link>http://ianvy.com/mulangprint-brand-and-space-design-branding/</link>
		<comments>http://ianvy.com/mulangprint-brand-and-space-design-branding/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 15:49:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Works]]></category>

		<guid isPermaLink="false">http://ianvy.com/?p=158</guid>
		<description><![CDATA[&#160; MulangPrint是一家目朗设计旗下的一家分公司，主要负责快印业务，从品牌定位到品牌视觉识别均由我负责完成。 但遗憾的是我并没有从头负责到底，导致品牌形象的不鲜明，对品牌定位把握的不准确等等问题。 现可浏览由我制作完成的MulangPrint网站，但由于网站后台建设的问题，某些细节并未完全完成完善。但您仍可继续浏览。]]></description>
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<p>&nbsp;</p>
<p>MulangPrint是一家目朗设计旗下的一家分公司，主要负责快印业务，从品牌定位到品牌视觉识别均由我负责完成。</p>
<p>但遗憾的是我并没有从头负责到底，导致品牌形象的不鲜明，对品牌定位把握的不准确等等问题。</p>
<p>现可浏览由我制作完成的<a target="_blank" rel="nofollow" href="http://ianvy.com/goto/http://www.mulangprint.com/" >MulangPrint</a>网站，但由于网站后台建设的问题，某些细节并未完全完成完善。但您仍可继续浏览。</p>
]]></content:encoded>
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		</item>
		<item>
		<title>光大银行私人银行VI设计 / Graphic Design</title>
		<link>http://ianvy.com/everbright-bank-private-banking-vi-design-graphic-design/</link>
		<comments>http://ianvy.com/everbright-bank-private-banking-vi-design-graphic-design/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 15:00:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Works]]></category>

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		<description><![CDATA[&#160; 光大银行私人银行于2011年11月底正式试点，由我所在的负责光大年全案的目朗设计进行设计。 光大银行私人银行是拥有1000万储蓄账户可享受的私人银行业务，由私人银行家一对一的服务，安全，私密，尊贵，专业是光大银行私人银行的品牌定位（注：此定位并不准确）。]]></description>
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<p>&nbsp;</p>
<p>光大银行私人银行于2011年11月底正式试点，由我所在的负责光大年全案的目朗设计进行设计。</p>
<p>光大银行私人银行是拥有1000万储蓄账户可享受的私人银行业务，由私人银行家一对一的服务，安全，私密，尊贵，专业是光大银行私人银行的品牌定位（注：此定位并不准确）。</p>
]]></content:encoded>
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		</item>
		<item>
		<title>光大银行移动商盟联名卡设计 / Graphic Design</title>
		<link>http://ianvy.com/everbright-bank-co-branded-card-business-alliance-designed-mobile-graphic-design/</link>
		<comments>http://ianvy.com/everbright-bank-co-branded-card-business-alliance-designed-mobile-graphic-design/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 14:28:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Works]]></category>

		<guid isPermaLink="false">http://ianvy.com/?p=150</guid>
		<description><![CDATA[&#160; 光大银行与广东移动商盟合作，推出以时尚购物等小金额消费的银联信用卡，并由我所在的负责光大年全案的目朗设计进行设计。]]></description>
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<p>&nbsp;</p>
<p>光大银行与广东移动商盟合作，推出以时尚购物等小金额消费的银联信用卡，并由我所在的负责光大年全案的目朗设计进行设计。</p>
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		</item>
		<item>
		<title>北京大学医学部百年校庆展厅设计 / Space Design</title>
		<link>http://ianvy.com/peking-university-centennial-hall-design-space-design/</link>
		<comments>http://ianvy.com/peking-university-centennial-hall-design-space-design/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 11:48:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Works]]></category>

		<guid isPermaLink="false">http://ianvy.com/?p=146</guid>
		<description><![CDATA[&#160; 北京大学医学部，原北京医科大学，项目为竞标项目，5家设计公司竞标由我所在公司中标。 此项目原本已委托给另一家设计公司设计并执行3个月之久，但由于执行不力北医决定此项目以竞标方式从新选择供应商，由我所在的目朗设计成功击败其他设计公司一举拿下。]]></description>
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<p>&nbsp;</p>
<p>北京大学医学部，原北京医科大学，项目为竞标项目，5家设计公司竞标由我所在公司中标。</p>
<p>此项目原本已委托给另一家设计公司设计并执行3个月之久，但由于执行不力北医决定此项目以竞标方式从新选择供应商，由我所在的目朗设计成功击败其他设计公司一举拿下。</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>台湾立报明信片设计 / Graphic Design</title>
		<link>http://ianvy.com/li-reported-that-taiwan-postcard-design-graphic-design/</link>
		<comments>http://ianvy.com/li-reported-that-taiwan-postcard-design-graphic-design/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 11:24:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Works]]></category>

		<guid isPermaLink="false">http://ianvy.com/?p=144</guid>
		<description><![CDATA[&#160; 台湾立报委托我所在公司针对“关爱东南亚在台民工”这一主题进行明信片设计。整个设计周期1周完稿。]]></description>
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<p>&nbsp;</p>
<p>台湾立报委托我所在公司针对“关爱东南亚在台民工”这一主题进行明信片设计。整个设计周期1周完稿。</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Action爱可示影视工作室LOGO设计 / Graphic Design</title>
		<link>http://ianvy.com/action-film-studios-love-to-show-logo-design-graphic-design/</link>
		<comments>http://ianvy.com/action-film-studios-love-to-show-logo-design-graphic-design/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 09:37:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Works]]></category>

		<guid isPermaLink="false">http://ianvy.com/?p=140</guid>
		<description><![CDATA[&#160; 2011年接受爱可示影视工作室委托，创作一款有故事的且讲述人与猫密切关系的LOGO。前两张为客户提供参考图，随后为设计过程及成果。]]></description>
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<p>&nbsp;</p>
<p>2011年接受爱可示影视工作室委托，创作一款有故事的且讲述人与猫密切关系的LOGO。前两张为客户提供参考图，随后为设计过程及成果。</p>
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		<title>广达香肉松包装设计 / Product Design</title>
		<link>http://ianvy.com/quanta-hong-floss-packaging-design-product-design-2/</link>
		<comments>http://ianvy.com/quanta-hong-floss-packaging-design-product-design-2/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 09:33:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Works]]></category>

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		<description><![CDATA[&#160; 2010年接受广达香食品股份有限公司委托升级改造广达香肉松包装，鱼松，并计划进入大陆市场。将消费者心理学，行为学，及人体功能学一并考虑于其中。 台湾广达香食品股份有限公司是廖心广先生三兄弟-廖心广、廖心达、廖心赞于1932年发起创办的。公司名称用彼此名字的最后一字“广”、“达”两字为志，以其兄弟协手之意，又因从事肉制品制造产品一定要芳香宜人、美味可口之意定名为“广达香”。]]></description>
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<p>&nbsp;</p>
<p>2010年接受广达香食品股份有限公司委托升级改造广达香肉松包装，鱼松，并计划进入大陆市场。将消费者心理学，行为学，及人体功能学一并考虑于其中。</p>
<p>台湾广达香食品股份有限公司是廖心广先生三兄弟-廖心广、廖心达、廖心赞于1932年发起创办的。公司名称用彼此名字的最后一字“广”、“达”两字为志，以其兄弟协手之意，又因从事肉制品制造产品一定要芳香宜人、美味可口之意定名为“广达香”。</p>
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